2023-2024
B.S. Business Administration: Sales and Marketing Concentration
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- An ability to demonstrate knowledge of core business skills.
- An ability to demonstrate a fundamental and intermediate knowledge of existing sales and marketing theory
- An ability to demonstrate analytical and problem solving skills required to address business problems.
- An ability to effectively communicate across the channel of distribution business concepts, and principles.
- An ability to develop ethical perspectives and sense of moral responsibility.
- An ability to demonstrate knowledge of procurement methods and the importance of developing buyer-supplier relationships.
- An ability to analyze and operate in different global economic and business systems.
- An ability to demonstrate the skills, knowledge and ability to research, synthesize, make decisions, develop / implement and use feedback to operate and control business systems operations.
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Return to: Academic Programs A-Z
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