Mar 10, 2025  
2024-2025 
  
2024-2025
Add to Portfolio (opens a new window)

HOMT 0312 - Services Marketing


Credits: 3
Semester: 2nd Semester
Lecture: 3
This course provides a practical study in selling and promoting the service industry. Specific strategies for marketing intangible products and improving quality of service delivery; characteristics of services and evaluation of service success are studied.

Prerequisite(s): BUSN 0311 



Add to Portfolio (opens a new window)