Mar 13, 2025  
2024-2025 
  
Catalog Navigation
  Catalog Home
  Tuskegee University Profile and General Information
  Board of Trustees
  The President, Provost and Deans
  Institutional Mission and Vision
  General Information
  Tuskegee University Calendar
  Academic Regulations and Procedures for Undergraduates
  Academic Programs A-Z
  Course Descriptions
  College of Agriculture, Environment and Nutrition Sciences
  College of Arts and Sciences
  College of Business and Information Sciences
  College of Engineering
  College of Veterinary Medicine
  School of Architecture and Construction Science
  School of Education
  School of Nursing and Allied Health
  Faculty Credentials
  Strategic Plan 2021-2026
  My Portfolio
HELP
2024-2025
Add to Portfolio (opens a new window)

HOMT 0312 - Services Marketing

Credits: 3
Semester: 2nd Semester
Lecture: 3
This course provides a practical study in selling and promoting the service industry. Specific strategies for marketing intangible products and improving quality of service delivery; characteristics of services and evaluation of service success are studied.

Prerequisite(s): BUSN 0311 


Add to Portfolio (opens a new window)